Hi! I’m Ara Jansen and I’m a freelance writer, journalist and communications expert.

I love words. I love how they sound and how they roll around on your tongue. When we work together – which I hope we will – it’s my job to help make you, your ideas and your business look great. I’m an excellent conversationalist, know how to listen and have an innate curiosity that helps me get to the heart of the things which matter to you. If you can’t find the words, I can.

My extensive portfolio of published works in newspapers and magazines ranges from recognisable names and icons through to farmers, weekend swimmers, clothing designers, doctors, ice hockey players and academics. Each one has a story to tell and I’ve loved discovering them.

Working with businesses, I’ve written millions of words for a variety of industries including music, television, local councils and state government, building and construction, real estate, agriculture, oil and gas, self-help and social trends. Writing consistently has taught me to write like an expert, even with very little background on a subject.

All those words have been usefully employed in different ways including for media releases, speeches, blogs, website copy, annual reports, stories, band bios, documentary scripts and social media posts.

So, if you’re stuck for a word or 10, let me know and I’ll give you some of mine. Then, if you want me to help spread the word too, I’ll put on my communications and publicity hat.


Sasha Jones – director of Blue Dog Communications

I have worked with Ara for more than 10 years on a range of writing and publicity projects. She’s fantastic at finding a new angle, can craft up a killer media release and writes an amazing yarn. Definitely involve Ara in your communications needs, because she will deliver.

Georgina Penney, Director of Exile Publishing and published fiction author

I have always considered Ara a committed professional who is dedicated to producing work of the highest quality and believe that she will excel in any project she sets her mind to.

Graeme Connors, songwriter/ABC recording artist, touring performer and Golden Guitar winner

Every songwriter, recording artist and touring performer understands the increasing role media interaction plays in maximising their potential audience reach, and is aware that each new project requires an inevitable round of PR, website upgrades, traditional media, social media etc.

Ara Jansen is the go-to for all the above. Whether it’s a new or updated press release, a review, a syndicated interview or on-going social media management, Ara has the gift of individualising every project she undertakes and finding the right turn of phrase to define each artist and their work.

Being a creative writer herself, Ara’s clients benefit from her innate inquisitiveness, her thorough research, her preparation and her willingness to go the distance and produce successful outcomes.

I’ve worked with Ara over many years and projects and always look forward to following her interviews and reviews in various national media – I can safely say that I don’t need a byline to recognise her work – it’s always a stand-out.

Mark Sholtez, recording artist

Ara Jansen has a deep appreciation for the arts. Her writing is informed and engaging, and consistently uncovers unique insights into her subject’s lives and work. To be interviewed by Ara is like falling back into conversation with an old friend. Her ability to make genuine connections is a rare and valuable skill.

Emily Cheung, Director ON THE MAP PR

With many, many years of experience at the top of her game in music journalism, there’s no wonder we all go to Ara to write our band bios and music content. Her love of music runs deep and her gift for writing is phenomenal, but above all, it’s her charm, charisma and ability to nail a cracking interview with a 100% strike rate that sees us nabbing her prowess as often as she’ll have us!

Kelly, Bottleshots Photography 

Thank you so much Ara, your way with words has completed my brochure. I wasn’t ever sure I needed the help of a communications specialist, but now I see how much it can vastly improve my marketing! Amazing job, thanks so much!